My Writing Process
After you review the initial draft, it’s likely you’ll want some things changed. Please note those changes using the comment feature inside of Google Docs. You can also suggest changes using the Edit Mode feature. I turn this on when I share the draft with you.
I then review all your suggested changes within 24 hours after you submit them to me. I make the adjustments within 2-4 business days, depending on the breadth and complexity of the changes you suggest.
In all cases, since these are your customers, I defer to you as much as possible.
Sometimes my clients make suggestions I know won’t work. I feel certain they will hurt profits. In those cases, you can expect me to be bold and direct in my feedback. When clients insist on changes I feel won’t work, I always recommend a simple A/B split test. The market is the ultimate judge. Let it vote.
After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I continue to work with you until you’re delighted with the copy. In most cases, my clients find that one review volley is enough. When more are needed, it’s usually just one or two more. The process goes quickly. Typically, we can get to a final copy within 1-3 business days.
Once we complete all revisions, I submit a final draft to you. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.
Once I receive this final approval from you, I invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I make every effort to be prompt in responding to your requests. I also assume that, as a professional, your response to my invoices will be the same.
In most cases, the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF of the final version. I will double check to ensure that any graphical elements added by your design team enhance the copy and make it more effective.
If I see something that is distracting and may hurt your response rates, I’ll be direct in letting you know. If you request it, I’m happy to work with your design team on any changes needed to make the end version as effective as possible.
Transition to Other Projects:
Once the project is finished, I provide all of my clients with a complimentary follow-up consultation. We spend a few minutes on the phone to discuss what went well and where improvements can be made.
We review the Project Definition Worksheet with an eye to additional ways to uncover new profits. Where appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.
Contact Robert Wendell
+1 704 341-0250
For any of the more urgent projects you may have, please feel free to request an estimate at no cost and without any obligation.
For future needs, you’re welcome to use this form to find out for yourself whether Robert’s expertise is right for you. Then whenever a need arises, you’ll rest assured that he’s already there for you.
You’ll have the comfort to act quickly and with confidence that Robert has the know-how that will increase the return on your marketing investments…and do it with top-performing copy ready for you on schedule and within budget.
Contact Me Today!
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